Post by account_disabled on Jan 8, 2024 21:45:07 GMT -6
The example below from daily deals website AppSumo leverages Black Friday and a countdown to encourage engagement. AppSumo Black Friday email AppSumo Black Friday email Step 7: Keep in touch and connected You should also use your email to keep your business in people’s minds, so make sure they know how to contact you. Include a valid email address that is monitored by staff to ensure a quick response and promote your social media handles in the header or footer. , include that as a communication medium. Inviting people to Facebook groups or a
Discord channel will also provide recipients with an opportunity to get involved with your Phone Number business if they want to. It’s also a great way to build a loyal customer base using email. Step 8: Test different messages and keep optimizing The only way to find out if your email content is working is to test it. Sure, you could continue to rehash top-performing content, but that will only work in the short term and it won’t give you any insights into your content or audience. A/B testing is crucial in your email marketing. The key variables you can test are: Subject line - This is simply pitting one subject line against another and seeing which performs better.
Images - Images used as banners or in your email can slow it down or put people off, so test to see what works for you CTAs - Test what you’re asking people to do. Does ‘Buy Now’ work or is ‘Start Your Free Trial’ a better option? Content - You need to be careful when testing reams of text but let’s say you include a customer testimonial in the copy, does it perform better? Tip: Download our ‘A/B Testing Toolkit and Videos’ to get some guidance in the area. There are a lot of platforms and tools out there to make your life easier when planning and executing email marketing campaigns. Automation tools can be a lifesaver for a business, especially if you have a busy marketing team or you are relying on one or two marketers to do everything. Here’s a practical guide to the top email marketing automation tools out there.
Discord channel will also provide recipients with an opportunity to get involved with your Phone Number business if they want to. It’s also a great way to build a loyal customer base using email. Step 8: Test different messages and keep optimizing The only way to find out if your email content is working is to test it. Sure, you could continue to rehash top-performing content, but that will only work in the short term and it won’t give you any insights into your content or audience. A/B testing is crucial in your email marketing. The key variables you can test are: Subject line - This is simply pitting one subject line against another and seeing which performs better.
Images - Images used as banners or in your email can slow it down or put people off, so test to see what works for you CTAs - Test what you’re asking people to do. Does ‘Buy Now’ work or is ‘Start Your Free Trial’ a better option? Content - You need to be careful when testing reams of text but let’s say you include a customer testimonial in the copy, does it perform better? Tip: Download our ‘A/B Testing Toolkit and Videos’ to get some guidance in the area. There are a lot of platforms and tools out there to make your life easier when planning and executing email marketing campaigns. Automation tools can be a lifesaver for a business, especially if you have a busy marketing team or you are relying on one or two marketers to do everything. Here’s a practical guide to the top email marketing automation tools out there.